Cruise Baltic appoints UK PR Consultancy

Cruise Baltic has appointed consultant Jill Faulds of JF Associates to handle the association's PR activities in the UK, targeting both trade and consumer media.

Cruise Baltic Director Bo Larsen says:

- We have increased our focus on the UK market by appointing a PR Consultancy, and we are confident that Jill's profile and reputation in the cruise, travel and tourism industry will help us greatly in reaching our marketing objectives. Jill's access to and relationship with a wide range of media contacts is an invaluable asset to us.

The UK is a prime market for Cruise Baltic, reflected by the recent figures released by the Passenger Shipping Association (PSA) - in 2007 the UK cruise market grew by 11% to exceed 1.3 million passengers.

A member of the Institute of Public Relations and member of the Chartered Institute of Marketing, Jill Faulds is a PR specialist in the industry sectors of travel and leisure. Her extensive experience - gained both as a consultant and in-house - has included the handling of both UK and international hotel groups, privately-owned country house hotels, hotel marketing consortia, city centre and resort hotels, golf courses, airlines, restaurants/chefs, river and ocean cruise lines.