Cruise Baltic initiates an industry ‘first’
*The launch of an online ‘Guest Experience Standards’ tool*
Following planning discussions conducted over months by the Cruise Baltic partners in the Baltic Sea region, the network is delighted to announce the launch of its new, online ‘Guest Experience Standards’ tool, available to view at www.cruisebaltic.com under each Destination page.
The results of these discussions have been translated into a cohesive presentation on the service standards offered at the diverse Cruise Baltic destinations. The main aims of the ‘Guest Experience Standards’ tool are two-fold: its use as a marketing exercise for the respective destinations to present their standards and facilities to cruise liner planners; while at the same time acting as a benchmark tool to position themselves well, within the overall Baltic Sea cruise offering.
Says Cruise Baltic Director, Claus Bødker: “As far as I am aware, the creation of this new marketing tool is a ‘first’ in the industry and it has been produced to reflect our commitment to maximising guest experience at all our major Baltic Sea destinations. We have identified the importance of focusing on evaluating what cruise lines expect ports and destinations to deliver and I am confident the introduction of the ‘Guest Experience Standards’ will prove effective in providing that service. I also believe travel agents will find this useful when selling Baltic Sea cruises to their clients. ”
The online format is fully-optimized for mobile devices and comprises two parts:
* one where each Cruise Baltic destination lists the services in place, which are offered at the pier, port, shopping facilities, visitor attractions etc. With the intention of improving the guest experience, these services detailed range from ‘musical welcome at the pier’, or ‘free Wi-Fi in Airport’ to ‘shops open on Sundays’.
* and the second a pdf chart-format overview, showing which standards each destination offers, presented in an easily comparable way.
By producing this user-friendly format, the tool will increase transparency within the network and at the same time encourage cruise lines to operate ships in the Baltic Sea region.
Claus Bødker continues: “As always we shall be looking to improve the content of this tool, encouraging our individual destinations to strive to ‘tell their own, unique stories’, while we at the support team will ensure the ‘Guest Experience Standards’ are updated each year.”
Cruise Baltic is a network of cruise destinations in the Baltic Sea offering easy access to 10 countries on a string with an ‘ocean of adventures’. The network - founded in 2004 with 12 destinations - has now grown in 2016 to 29 destinations; and the vision: ‘to create the world’s best cruise experience’.
For further information:
Cruise Baltic Director - Claus Bødker, mobile: +45 6120 9674, firstname.lastname@example.org Press Contact:
Jill Faulds, tel: + 44 (0) 1795 536446, email@example.com