New times calls for new ways. The current world situation is affecting many industries around the world, and this applies to the cruise industry in the Baltic Sea region as well. The global position of the Baltic Sea region as a cruise destination is challenged because Skt. Petersburg no longer receives calls, and geo-political events in the region have changed the way cruise lines plan itineraries in general. Now some ports are receiving fewer calls, others have more calls than ever before, and some may even be reaching the limits of their capacity.
To meet these new challenges and to secure the region’s position in the cruise industry for the years to come, Cruise Baltic invited tour operators from the region to join their summit in Tallinn. For the first time cruise destinations, ports, cruise lines and tour operators put aside their competing interests to collaborate in a joint workshop.
“We face challenges that can only be handled together across the industry and with a common will to find new solutions. That’s why we invited several stakeholders from across the industry to our summit. Cruise Baltic already has a unique collaboration amongst Baltic stakeholders, which is a great strength and something we are very proud of. Now we stand together and use our strength to fortify the Baltic Sea region’s position. We ask ourselves how we can help each other even more going forward and how we put aside our individual short-term interest to the benefit of a greater and common good in the long-term,” says Mikkel Aarø-Hansen, Chairman for Cruise Baltic and CEO for Wonderful Copenhagen.
The focus of the workshop was to talk about tour operator and destination collaboration in general but also on how to tackle new challenges in the best possible way and to move forward together based on trust and collaboration. The workshop was conducted by Luis de Carvalho, Commercial Cruise Director, Copenhagen Malmö Port, and took place at Cruise Baltic’s summit in Tallinn. Members of Cruise Baltic, tour operators and 6 cruise lines took part in the summit.
Luis de Carvalho added: “Working together means to agree on common solutions that can be applied in practise where each of us has a role to play. This workshop was a step further in building a foundation that allows for greater cooperation and results for years to come”.
Cruise Baltic was founded in 2004 and is a B2B network of 32 ports and destinations in the Baltic Sea Region aiming to promote the region towards cruise lines and travel agents. The network offers all cruise lines easy access, great service, high standards, and full integration between ports and cities throughout the region.
Please read more at www.cruisebaltic.com.
Photo caption: Cruise Baltic meets with tour operators, cruise lines, ports, and destinations in the Baltic Sea region to discuss how they can work together to overcome new challenges.
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